Most recently, I have led the marketing efforts for a collection of the original Aveda salons out of Minneapolis, Minnesota known as Juut Salonspa. During my time at Juut, I managed branding, business development, communications, design and social media for our ten locations, seven of which are located in Minnesota, one in California (Palo Alto) and two in Arizona (Tempe and Scottsdale). In addition to leading these departments, I am in-house photographer responsible for employee head shots displayed on our website and event photography used internally and on social media. I am also managing the rebrand and marketing efforts for Blooma, a pre / postnatal yoga and childbirth education center located in the Twin Cities of Minnesota and Nashville, Tennessee.
Prior to my time with Juut and Blooma, I was a freelance artist and editor with Windmiller Design Group and Artful Living magazine. This opportunity fueled my experience in writing and editing along with design principles.
I am the product of hard work and creativity (parents), a city girl with a country heart. I have a weakness for Mexican food and red wine (not together) and stem from a childhood in the St. Croix River Valley.
If I'm not with my computer and a cup of coffee, you can find me on vacation or indulging in a morning yoga class. I'm happiest when I’m around people or organizing anything (everything). Right now, the odds are great that I'm planning a party for a friend, imagining the fixer-upper "farmhouse of my dreams" (while painting my nails) or writing and re-writing an email to ensure I have the correct collection of words to confirm that you will not only hear my intent, you’ll feel it. I believe in the power of words.
And my name. It's Ashley!